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How to get your small business noticed by the big league

  • There are 28 million small businesses in the US. Many of them fail within the first years of being in business. The few that do survive will remain small and insignificant for the rest of their life. Few businesses are able to grow into large corporations. So why are these people so successful? What are the factors that enable unknowns to become household brands? One thing is certain, it takes more than luck, hard work, and timing. You can read on to discover if your little business has the potential to succeed in the big league. small business

    Systems are a major problem for many small business owners. Systems are hard, but they enable small businesses to scale. Systems are not glorious like sales, marketing, or research and development. Some people find systems boring. It is a backoffice function. Systems can help small businesses grow and differentiate them from larger companies that are struggling. It can be difficult to create systems. For many, it is impossible to take on another project. For others, it can be a trap. You may say "How do I carve out extra time from my already hectic schedule." System creation is an investment in the business. That's how it should be viewed.

    The greatest challenge for small business owners is their insistence on being decision makers. Owners are involved in every aspect of the business, including sales, customer service and bookkeeping. The first step towards a business that is independent of the owner is to create systems. Systems allow people plug in and go. These systems include manuals and operating procedures that can quickly bring new members up to speed. It's what makes small businesses small again. Because franchises are built on systems, they are often more successful that independently-owned businesses. While franchisees might have to pay higher upstart costs than an independent business, many people find it more practical because they don't have to worry about creating systems. Someone has already taken the steps to create the systems necessary for success. When you buy a franchise you are taking a system that has been proved to work. Does this mean that you have a to buy a franchise in order for your business to succeed? No, you don't need to buy a franchise. However, it is important to consider your business an independent entity instead of a franchise. You should have procedures in place for every situation. Don't leave anything to guesswork. small business

    Small businesses can do without systems but that doesn't make them bad. You might be able to get away with it at first, but if you don't have systems in place, there will be huge bottlenecks down the line. Profits will drop if you do not have the right systems. Why? You and your employees will have the responsibility of reinventing the wheel every day. systems minimize the element of surprise. Systems will allow your team to provide consistent service. Businesses that provide consistent quality service will be more successful than those that offer inconsistent service. Systems make life easier and increase the value of your company. Systems-based businesses are more attractive to buyers. System presence tells buyers that the business doesn't completely depend on you. Systems can help you build a turnkey operation that is attractive to buyers. Business systems are assets that enable your company to run without you.