Blogs » Business » Instagram's Rise and What It Can Do for Your Business

Instagram's Rise and What It Can Do for Your Business

  • Instagram has been growing rapidly since 2010! It has over 300 million users. This number is expected increase. So how is it that this seemingly simple app is growing so quickly? Instagram's creativity is what really drives its growth. They have discovered new ways to share photos across their platform and made the user experience easier. Instagram stories, for example, allows users to create disappearing images or videos and compete with snapchats. Sounds simple right? You're right. Instagram has more influence than its users who have been using snapchat along with its app. This allows them to reduce the need to use both, and it can streamline these users to their own services. Instagram has seen a rise in snapchat users thanks to this aggressive strategy. Instagram Stories encourages more sharing and gives it a chat option, which allows it compete with all the direct messaging platforms. Innovation like this is the reason for Instagram's sudden growth.

    Instagram is the ideal app for sharing visual imagery. Its audience are young, educated and very into shopping. This makes it creative, fun and exciting. It has a different feel to platforms like Facebook and Twitter, with focus on visuals rather than words. Studies have shown that it is highly used every day, which, like Facebook, makes it a loyal and active user base. The ability to engage a younger and more creative audience is alarming major companies that wish to advertise via social media. There will be more interest in advertising on the app due to high usage. Businesses will need to be creative to compete with their competitors in the visual realm of social media. best smile captions for instagram

    Of course, if you wish to use this to market your company or a product, then one must consider how. It is easier to market services on Instagram than products because it is visual. You can still promote your services on Instagram. Find exciting ways to showcase your service. Instagram hashtags are a popular way to engage with followers. However, one must be careful to match the hashtag to the visual content you provide, so it isn't as simple as other apps that use this technique. Instagram is predominantly a mobile app. Content must be easy-to-read and frequently updated to appeal to a mobile data hungry audience. Only fresh and new content will get attention.

    Instagram stories can be a great way of engaging with your audience. They are only 24 hours long. Stories should be used to keep potential customers updated daily on your business and reveal behind the scenes content to make the user feel like they are part of the company. Instagram can be used to market almost anything, with a creative mind and a committed team, you can create quite the buzz around your brand! best hashtags for friends